Research Metohd proposal Essay Example | Topics and Well Written Essays - 2500 words

Research Metohd project - Essay ExampleAs more countries around the world last globalized, offering tourism packages to multitudes of versatile foreign visitors, competition continues to become intense requiring a new focus in request to incur competitive edge and build growth strategically. However, outside of these generic occupancy principles is a new typesetters case of focus as a method of building a more solid brand incarnate social responsibility (CSR). CSR involves the activities of senior managers and the entire organisational staff to improve relationships with the domestic community and even worldwide customers and citizens by promoting concepts of trustworthiness, ethical programming and diversity (as several examples). Corporate social responsibility includes multiple dimensions of deterrent example principles that must be promoted so that diverse customers recognise that the hospitality argumentation is accountable for their actions and makes sensible busines s decisions. The impact of CSR includes higher stakeholder and sh atomic number 18holder reinforcement if they are coordinated and implemented according to social needs. CSR has become more of a strategic function in order to bring the hospitality business conk out publicity and improve the quality of life of customers and general society. Literature review A firms incorporated image and reputation is an important strategic asset and marketing tool that can moderate to a competitive advantage (Gray & Balmer, 1998, p.695). This is one of the main elements that drive new focus on CSR, so that the business maintains a quality brand identity among customer groups, grantholder groups, and the general public population. sluice though the end result of most CSR efforts lead to sustainable improvements in society, the impact on business can be maintaining an edge over competition that does not necessarily focus on corporate social responsibility as a strategic foundation. Business ope rations are undeniably link up with trust-building in the local community population where the operation is based (wcdr.gfdr.org, 2007, p.4). This is highly important in hotel organisations as they cater to the local community with their serve up offerings as well as international clients hailing from diverse pagan backgrounds. Therefore, the literature proposes that there must be a localized effort in CSR in order to build this needed trust for brand reputation purposes and to sustain a competitive edge. There are many avenues of building this trust such as through marketing, sustainability programmes, or even volunteerism in a variety of community-based programmes. According to Kline & Dai (2005) businesses that include CSR initiatives in their strategic objectives have been known to witness improved share prices, build better national image and increase employee productivity. Why is this? Human beings are essential to service production. They are sensitive and reflect upon the ir experiences, responding to inner feelings and individual interpretations (Sandoff, 2005, p.530). In the hotel environment, employees are the initial and ongoing stagecoach of contact for diverse customers, sometimes hailing from around the world, and therefore become a resource for information and support throughout the service experience. The hotel relies on their professionalism, loyalty and strong focus toward meeting customer needs in order to sustain a better

Managerial Organization Essay Example | Topics and Well Written Essays - 1000 words

Managerial Organization - Essay ExampleThe paper would prove the myriad aspects of Enron that led to its adversity. Brief summary of the case Enron Enron was a major(ip) American firm in the areas of zipper and related products that had a global presence. Enron was founded in 1985 through merger of Houston Natural Gas and Internorth, the devil major natural assail pipeline companies. In 2000, it was named Americas Most Innovative corporation by Fortune magazine (Fox, 2004). But in 2001, it was found that institutionalized fraud was behind the intercommunicate financial condition that was escalated to deceive public through imaginary transactions. The manipulated accounts and audit reports gave it market credibility which was work by the corporate to borrow crown from financial institutes. Its stock plummeted to nearly zero and it emerged as the major financial scam that shook foundation of corporate America. Situation analysis Enron was a spicy gross gas pipeline company t hat had a niche market in America. The deregulation in the gas prices allowed Enron to be more flexible in its arrangement with producers and pipelines. It was allowed it to pursue its diversification strategy and entered into other areas care electricity power, fiber optics, coal, steel, paper and pulp. Its foray into international market was offset by undertaking projects in construction and management of energy facilities across the globe. Indeed, its exponential growth was very impressive that influenced the capital market. It exploited its expertise in physical logistics to evolve a complex network of risky trading business. The vapourific market, deregulated gas prices and transport infrastructure to deliver the gas were vital risk areas that required huge funding, disposal alliances, expertise in areas that were virgin to it. The political risks in developing economies like India and China also emerged as critical issue that could jeopardize its projected success rate in d eveloping effective energy capacity. Most importantly, the wide network of complex body of gas trading provided it with huge leeway to send accounts. The long term contracts required future prediction of prices and short term contracts allowed it to manipulate prices. Both were risks that were managed by accounting systems through contrived earnings and balance sheet that was inflated and designed to influence the capital market (Healy and Palepu, 2003). There was lack of transparency and control which facilitated massive corporate fraud and corrupt practices in the higher hierarchy leading to its failure. Another crucial issue was its strategic decisions that were based on high ambitions of exploiting opportunities in emerging economies without analyzing its internal strengths, vis-a-vis expertise in different areas where it had diversified and the accounting system that required complex transactions of long term contracts in volatile market. Analysis of factors leading to its fa ilure Organizational culture is a vital factor that promotes defined code of behaviour amongst the workers to inculcate sensation of stability and desired motivation for improved outcome. Mullins (2007) believes that it emphasizes behavioural regularities, which is distinct in its language, custom and traditions and the way workforce reacts to the situations. Enrons higher hierarchy in human resource not only lacked leadership initiatives notwithstanding was also unethical in

Homework Coursework Example | Topics and Well Written Essays - 250 words - 7

Homework - Coursework ExampleThe four aspects holistically helped shape the American culture. For example, marriage and female domesticity were depicted as primary goal for the American woman in pairing with intense religious renewal. The media provided a platform through which the various aspects were spread. Religious leaders were also life-and-death in the American society. For example, Evangelist Billy Graham was a spiritual adviser to several fall in States Presidents (Kutler 96)The promises that were made by Kennedy were an attack on poverty, as well as growing the economy. The promises were all gear towards economic reconstruction. He promised to move legislations to see to it that he achieved these goals and was moved especially by the desperate conditions he saw when he campaigned in Appalachia, in 1960. Upon clinching the presidency, he helped push poverty onto the national agenda where he won a $2 billion urban-rural renewal program (Kutler 77). He was assassinated in 1 963 and his promises were cognise by his successor by the name of Lyndon B. Johnson who moved for the enactment of the Civil Rights of 1964 and the Economic Opportunity mold that emphasized on unconditional war on

Marketing Strategy Essay Example | Topics and Well Written Essays - 4500 words

Marketing Strategy - Essay Example, the strengths and weaknesses of nirvanas marketing strategies in terms of capturing a bigger market sh atomic number 18 will be enumerated followed by discussing how each of these factors could either directly or indirectly affect the decision making of the sales managers when it comes to the formation and implementation of its marketing strategies.In response to globalization, Shangri-La is operating its hotel and resort business on a large scale. Under the brand name of Shangri-La and Traders, the fraternity is currently managing a broad(a) of 68 hotels and resorts throughout the Asia Pacific, North America, and the Middle East (Shangri-La, 2010 b).With more than 30,000 existing hotel and resort rooms that are available to serve the needs of domestic and international travellers, the top management of Shangri-La Hotel continuously expand the business by building new hotels in different countries including Austria, Canada, mainland China, Fra nce, India, Macau, the Philippines, Qatar, Seychelles, Turkey, and the United Kingdom (Shangri-La, 2010 b). This particular sales and marketing strategy will prevent the company from saturating its target market.As a way of determine the characteristics of a lodging industry, it is best to use the Porters five forces framework as suggested by Michael E. Porter. Basically, the five major factors known as the competitive rivalry within the hotel and resort industry, threat of replacing products, threat of a new entrant, the bargaining power of the customers, and the bargaining power of suppliers enables us to determine the major power of Shangri-La Hotels and Resorts to compete in the global market. Given that the market is attractive for Shangri-La, it is most likely that the company will become profitable and vice versa.When analyzing the hotel and resort industry within the Asian market, it is best to go through the historical events that took place in the past. Back in 1920s, th e hotel industry around the world undergo